Which one is better MailBluster or Mailchimp? You might be getting a tough time selecting the right email marketing software. This comparison will help you decide the best email marketing software for your business.

We will have an elaborated discussion of the following features of both MailBluster and Mailchimp to draw the differential line between the two email marketing services.

• Number of subscribers
• Monthly email limitation
• List segmentation
• Drag & drop editor
• A/B testing
• Time-warp delivery
• Pricing
• Merge tags
• Tracking and reporting

Let’s go through with a fine-toothed comb to find the best email marketing solution.

Number of Subscribers

MailBluster doesn’t limit the number of subscribers by setting a price bar for growing subscribers. It costs you $0/month for storing and managing an unlimited number of subscribers.

Contrarily, Mailchimp does have a limitation on having a large number of subscribers. After 2K subscribers, you have to pay a monthly charge. Several pricing plans are starting from as low as $9.99 per month to infinity, based on your number of subscribers.

Monthly Email Limitation

MailBluster allows users to send 62K emails per month for free. It will cost you ZERO! For first 62K emails per month and after that, it costs Amazon SES standard pricing + $1 per 10K emails.

MailChimp provides only 10K emails per month with a free tire. If you want to send more than 10K, you need to switch the plan into a paid plan with a limited number of emails provided based on your number of subscribers.

List Segmentation

MailBluster is able to send targeted emails to your segmented subscribers. With MailBluster, users can easily target or re-target subscribers based on their location, activity or action towards a specific marketing campaign (e.g. opened a particular email or not, clicked the attached link or not), purchase history and lot more.

MailChimp has a dynamic segmentation feature. It uses extensive segmentation options which can be based on a single condition or blend of up to five conditions. Subscriber data (e.g. location, sign-up source, campaign activity, etc), Audience fields (e.g. address, zip, date fields), e-commerce, social profiles of the audience are some of list segmentation resources.

Drag & Drop Email Builder

MailBluster comes with a great feature, namely Drag & Drop Email Builder. Premium like options to create customized templates without a single line of coding. WYSIWYG composer and HTML editor both are bundled with MailBluster that means you can code the templates by yourself or simply customize it!

MailChimp has the feature called Template Builder but its options are available depending on the pricing plan. You can not avail all the options on every package.

A/B Testing

MailBluster allows users to send different variations of an email campaign to sliced subscribers. It helps users to analyze and explore the effect of a specific campaign. With this option, users can easily find out the best effective marketing campaign.

MailChimp enables A/B Testing or Split Testing. Depending on a single variable, Mailchimp will generate all possible combination and sends it to different segments of subscribers. It helps to improve the marketing strategy by experimenting with different campaigns.

TimeWarp Delivery & Scheduling

TimeWarp delivery ensures your email is knocking the subscriber at a decent time to get the best outcome of it. MailBluster sends emails according to the subscriber’s local time-zone. For example – If you are sending from New York and scheduling the delivery at 10 am, the West Coast subscribers would generally get the email at 7 am PST. Time-warp will prevent that email from being delivered until it is 9 am on the local time-zone. This is one of the best features you can get with MailBluster.

Timewarp is a paid feature in MailChimp which schedules an email campaign based on each subscriber’s time-zone. Depending on the pricing plan, a user may not have access to timewarp.

Real-Time Tracking & Report

MailBluster tracks all opened, clicked or bounced email campaigns and makes it visual using charts and data. You can easily analyze and scrutinize the reports of specific campaigns.

MailChimp produces a report of campaigns for its users to analyze open, click, bounce, social media data, and ecommerce data. There is a page which contains campaign statistics like opens, bounce, clicks and total revenue, etc.

Merge Tags

MailBluater has merge tags to insert personalized or dynamic content from your audience into the campaigns you send. When you insert a merge tag into your campaign, it’ll be replaced with the content stored in the corresponding audience’s profile. For instance – you can insert your subscriber’s name in the subject line with marge tags dynamically.

MailChimp offers merge tags for a wide range of dynamic information. Merge tags are available for email campaigns and some default forms and response emails too.

Pricing – The Main Difference

MailBluster is allowing you to send 62K emails per month at $0/month, and there is no bar on subscribers. After 62K, you need to pay as low as $0.10 per 1K emails. Also, you can have a growing number of subscribers list without worrying about the price!

MailChimp starts charging you as soon as you crossed the 2K subscribers limit though it is free of cost below 2K. And this charging continues as rising as your subscriber’s list grows. Besides, they provide only 10K email per month if you are in a free plan.

Let’s just have a look at the pricing plans of both email sending software to get an overview.

Assuming we are sending one campaign per month and here’s how it looks:

Other Similar Features

• High Deliverability
• Import Lists
• Developer API
• Send emails with attachments
• 24/7 Email & Chat Support

There’s no doubt that MailChimp is a compelling email sending service though. However, MailBluster wins clearly from the utilitarian point of view. MailBluster has way less feature heavy then MailChimp but it’s way cheaper, and bundled with almost all the essential features and functions.

Click here to Start sending with MailBluster.

Happy Sending!

In the email marketing world, both MailBluster and Sendy are allowing users to send an enormous amount of marketing emails or newsletters at a low cost using Amazon SES.

This article will outline a detailed and honest comparison between MailBluster and Sendy. We will consider the following features for comparison:

• Setup
• Number of subscribers
• List Segmentation
• Drag & Drop email Builder
• A/B Testing
• Time-Warp Delivery
• Real-Time Tracking & Reporting
• Pricing

Let’s undergo every bit now to make up your mind which one you should go with.

Setup

MailBluster is cloud hosted, that means no setup is required from your side. All you need to do is create your account on MailBluster, put your amazon SES credentials, and start sending. Moreover, if you need a hand on getting started, you can hit the live chat  anytime, we are very happy to walk you through the process step by step.

On the other hand, Sendy is a self-hosted. That makes a it complicated to set up specially if you are not a pro with web hosting. To start sending, you need to find out a hosting provider who offers an Apache server with PHP & MySQL support and which is running on a similar to or Unix operating system for example- Linux. After configuring and installing the files another walk-through needs to be passed to integrate your AWS account with Sendy. Moreover, you need to pay the monthly hosting bill. A big minus for Sendy.

Number of Subscribers

Both MailBluster and Sendy gives you the luxury to store and manage unlimited number of subscribers or email addresses. You can store unlimited subscribers in Mailbluster at a cost of $0 per month.

But for Sendy, you have to provide the monthly hosting fee from $10 to $40+ depending on the hosting you are using to host it.

List Segmentation

With MailBluster you can send targeted newsletters to a segment of your subscribers. You can target or re-target subscribers by segmenting them based on their activities, like who opened a specific email, whether a link attached to an email clicked or not, purchase history, locations, and much more.

Sendy too has the feature ‘List Segmentation’ but it’s way less powerful than MailBluster. Sendy lets users create customized segments based on location, specific email sending service users (e.g. Gmail), etc. For best results, users can include or exclude any segment or list from any campaign.

Drag & Drop Email Builder

There is an amazing feature called Drag & Drop Email Builder MailBluster comes with. This features allows users to create email campaigns by themselves. Beautiful, creative and professional like options are there to make your newsletter more attractive to your subscribers. You can create newsletter without any prior knowledge of coding. Moreover, titles, buttons, texts, layouts everything can be customized. Also, MailBluster has both WYSIWYG composer and HTML code editor too.

Sendy does not have drag and drop email builder. It has a WYSIWYG editor and a HTML code code editing mode which allows you to create the HTML email somewhere else and send it through sendy.

A/B Testing

MailBluster enables users to slice the subscribers into A/B Testing slices and send multiple variations of a campaign to analyze and scrutinize the outcomes. It helps the users to find out the most effective marketing campaign.

Contrarily, Sendy doesn’t have A/B Testing feature.

Time-Warp Delivery & Scheduling

MailBluster gives the opportunity to schedule campaigns according to the subscriber’s time-zone. For instance, if an email sent from New York and scheduled 9 am for delivery, a west coast subscriber might get the email at 6 am PST. Timewarp Delivery assures that anyone doesn’t get it until it’s 9 am in their time-zone. Also, you can schedule campaigns to send later.

Nevertheless, Sendy also provides scheduled delivery. Users can generate a schedule for their email campaigns to send it later based on date and time-zone.

Real-Time Tracking & Reporting

MailBluster tracks subscriber activities like: opens, clicks, bounces, complaints etc. It also harvest all available information on a subscriber like which devices they are using, which browser, and their location. It uses amazon SNS for tracking, which gives you a robust and accurate data.

However, Sendy shows tracking and reporting of email campaigns with its built-in mechanism. Which sometimes can not provide you with data as robust and accurate as MailBluster.

Pricing

MailBluster does not charge based on number of subscribers. You can store unlimited subscribers and pay only for the email you send. MailBluster is probably the only email sending tool which is providing 62K emails FREE every month! After that, it charges as low as $0.10 for per 1K emails.

Sendy will cost $59 on first purchase and $29 for updates for each new version. Plus the monthly hosting cost from $10-$40+ depending on the hosting provider you are using. Moreover, if you are not comfortable doing all the server admin work all by yourself, you need to hire one for setup maintenance.

Let’s have a look at the pricing plans of both the email sending software:

For both Sendy and MailBluster, AamazonSES sending charges (0.10/1000 emails) will be applied.

Similar Features of Both The Platforms

• Great deliverability (via Amazon SES)
• Bounce handling
• Unsubscribe handling
• Custom fields
• Import lists without re-confirmation
• Send emails with attachments
• Use personalization tags

To draw a decisive conclusion, it is essential to be clear which one is favourite between MailBluster and Sendy. A strength comparison has been done of each of the bulk email sender as follows-

Arguments in favour of MailBluster

1. No setup Fee
2. No monthly Fee
3. Cloud Hosted – one click setup.
4. Unlimited Number of Subscribers
5. 62K emails free per month
6. Drag & Drop Email Builder
7. Advanced list Segmentation
8. Timewrap Delivery (based on client’s local time-zone) to make the email campaign effective.
9. A/B Testing option to compare and analyse a campaign.
10. Developer API to providing the option to integrate it to other systems.

Arguments in favour of Sendy

1. No monthly Fee
2. Unlimited Number of Subscribers
3. Unlimited Number of Emails
4. Report Generation
5. Integrate it to other systems via Zapier

10:5

If the count of individual arguments in points (10:5) then it is clear that MailBluster clearly wins the race. However, it is totally upon users to realize the aforementioned points and make decision relying on their findings. Click here to Start sending with MailBluster.

Both MailBluster and EmailOctopus provides bulk newsletter sending service via AmazonSES. They offer many identical sounding features, and up to a certain threshold they both are free. In this article, we will make a detailed comparison of the following key features of MailBluster and EmailOctopus:

• Number of Subscribers
• List Segmentation
• Drag & Drop Email Builder
• A/B Testing
• Time-Warp Delivery
• Real-Time Tracking & Reporting
• Pricing

Now, let’s jump right into the nook & cranny and reach the decisive point.

Number of subscribers

MailBluster charges you nothing for your growing subscriber list. The sky’s the limit for you always when it comes to the number of subscribers. Moreover, it is probably the only newsletter sending tool in the world which does not charge you based on your number of subscribers.

Having said that, EmailOctopus has settled its pricing issue on the basis of number subscribers. It is limiting its users to 2500 subscribers. If it crosses that magic figure then the user has to upgrade the plan and buy its premium packages to manage their subscribers.

List Segmentation

MailBluster has a supercharged segmentation tool. You can target and re-target the subscribers on the basis of their activity like whether they clicked on a specific email or not, location, purchase history, and more. It will help the marketers to focus on the most potential leads and convert them gradually.

Contrarily, EmailOctopus is not providing the List Segmentation solution. Despite that EmailOctopus is presenting the Drip-feed emails to your subscribers using automation tools. The automation is based upon lists and time. The list is editable anytime and able to send emails to the listed subscriber at a scheduled time. This feature significantly affects onboarding experiences.

Drag & Drop Email Builder

MailBluster features Drag & Drop Email Builder that let users create email templates easily and simply by WYSIWYG (What You See Is What You Get) composer. Users can incorporate their pre-built HTML codes into it as it has a code editor too! There are options to create customized texts, buttons, titles, and layouts if you don’t want to write code, just drag and drop. It’s easy and fun!

On a happier note, EmailOctopus also has the feature of creating basic emails for non-coders with a simple Drag & Drop Email Builder. You can put HTML code as well into it by simply doing copy and paste.

A/B Testing

A/B testing is undoubtedly the most effective method to test, learn and maximize the output of a marketing campaign. With MailBluster you can send multiple variations of a campaign by slicing the subscribers to A/B testing slices. It will help you to get the best opens, clicks and conversion from a specific email marketing campaign.

On the other hand, EmailOctopus does not have any feature like A/B Testing.

Time-Warp Delivery

Timewrap delivery is what assures your subscribers are not getting the right email at a wrong time which generally creates an adverse effect on the email marketing campaign. For example, If you send from New York and schedule delivery for 9 am, your west coast subscribers would generally get the email at 6 am PST. Timewarp would delay sending to anyone until it’s 9 am in their time zone. Time-warp delivery can boost your conversation by several folds. It is one of the best features you can get out of MailBluster.

Although EmailOctopus is not coming up with Time-Wrap Delivery, it is allowing you to create list and set time interval to send that campaign using automation tool.

Real-Time Tracking & Report

It is the point where both MailBluster and EmailOctopus comes with a similar feature. They both allow you to see real-time reports and analytics after sending the marketing emails.

MailBluster tracks all opened, bounced, clicked and ecommerce conversions and picturise it with charts and data tables for you to understand it easily. It is quite impressive and helpful while sending out the campaigns.

Though EmailOctopus can not track ecommerce conversions, it has real-time tracking for metrics like open rates, click rates, bounce and unsubscribes.

Pricing

MailBluster provides you with 62K emails FREE per month. After that, it costs you as low as $0.10 for per 1000 emails. Moreover, there is no monthly fees or subscriber limitation.

EmailOctopus also has a free plan for you but with some bars and limitations. For example- it will cost you $0 forever, but the number of subscribers is limited to 2500 only. If your subscriber list is growing then you must upgrade the plan. There are more limitations with the free plan like statistics won’t be available after 90 days, you have to send campaign emails only, EmailOctopus brand will be included in the email, etc.

Let’s only compare the pricing plans of both the email marketing software in a table to make it clear to you.

Assuming we are sending one campaign per month and here’s how it looks:

Common features

It’s not like they do not have anything in common. Both have some features in common like the followings:

• Great deliverability (via amazonSES)
• Bounce handling
• Unsubscribe handling
• Developer API
• Analytics
• Cloud-hosted
• Drag and drop and WYSIWYG email Editor

Wraping up

If you are just starting to roll with a few hundred subscribers, Both MailBluster and EmailOctopus can give you almost the same value. But when you grow, or if you already have a lot of subscribers, MailBluster will give you the power to get the most out of email marketing with the lest cost.

Let’s compare MailBluster and EmailOctopus more straightly on a point based comparison. Each argument is equal to a point and the total of that will decide which one is worth going with. The arguments are as follows-

Arguments for MailBluster

1. No subscription fee
2. No subscriber limits
3. 62K emails free per month
4. Drag & drop email builder
5. Advanced list segmentation
6. Time-warp delivery (Schedules emails based on subscribers local time-zone)
7. A/B testing features to analyze and scrutinize a campaign
8. Developer API for better integration with other systems
9. Real-time tracking & reporting
10. Custom fields

Arguments for EmailOctopus

1. Campaign Automation
2. Drag & drop email builder
3. Unlimited number of emails
4. Real-time statistics
5. Uses Zapier to integrate with other systems

10:5

The outcome of the comparison is 10:5 which indicates that MailBluster wins over EmailOctopus. Now, it’s time to act! choose the one which better suits your business! Click here to Start sending with MailBluster.

Happy Sending!